On March 18th, 2020, Tencent, WeChat owner, has released some key figures about the No.1 Chinese instant messaging APP. We will review the annual results on the WeChat APP including: The size and the growth of the WeChat communityThe performance of the WeChat Miniprograms and PayHow the APP help during the recent Covid-19 crisis Discover…
China e-commerce market is unique both by its size, its dynamism and its diversity. First, there are more than 610 millions online shoppers in China, almost twice the population of the USA ! Second, it is a fast growing market with a total value of more than 1.3 trillions of USD and more than 20%…
The coronavirus has hit China at the worst time. Detected in Wuhan before Chinese New Year celebrations, the virus has spoiled the celebrations. And the festive mood was quickly replaced by anxiety and sadness all across the country. For the last weeks, the Chinese society have been battling the virus with all its strengths. In…
WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes). Also, brands created some fun stickers and games to interact WeChat users. As a matter of fact, Chinese New Year is the most active…
Happy birthday WeChat Mini-Programs ! In January 2020, they are celebrating their 3 year anniversary. Over the years, they have become a very important part of WeChat experience and a great tool for digital marketing in China. To celebrate this anniversary, let’s have a quick review : How Chinese are using mini-programs every day ?How…
Picture a day, as usual, WeChat is beeping non-stop, you mute all the messages and group chats, and ignore all the subscriptions. Peace! Finally! Guess how many WeChat official accounts are competing in the market? In the first quarter of 2019, the average monthly output of articles is 107 million. Among them, only 7 out…