If you want to build the visibility of your brand in China, Sina Weibo must be part of your brand digital marketing plan. As a leading platform for public digital discussion, Sina Weibo can be compared to Twitter in the west. As such, Sina Weibo is a great platform for social listening and sharing content…
The COVID-19 virus is impacting consumers’ life all around the world and will have a long lasting impact on digital marketing communications. As it started in China, we have seen how brands have adjusted their communication during and after the quarantine to match their Chinese consumers reality, mood and expectations. Now, the virus is everywhere…
When you consider investing money in advertising in China, it is important to know where brands and digital marketing agencies are spending money. It will give you information on what the digital marketing industry is considering to be the “hot” platforms that deserve the most spending. So, in this article we will review which Chinese…
Influence marketing is a key pillar of your digital marketing strategy in China. Identifying, reaching out and negotiating contract with influencer or KOL (Key Opinion leaders) is critical. This aspect must be part of the mission of your digital marketing agency in China. But how your team and your agency should find influencers for your…