Influence marketing is a key pillar of your digital marketing strategy in China. Identifying, reaching out and negotiating contract with influencer or KOL (Key Opinion leaders) is critical. This aspect must be part of the mission of your digital marketing agency in China. But how your team and your agency should find influencers for your…
Tag: Influence
Influence Marketing: How a French KOL share his love for food in China ?
Antoine Bunel is a French food influencer in China. Here, he is what we call a Key Opinion Leader (KOL). When he came to China in 2012 with his Chinese wife, Antoine used social media platform to blend in and make friends. By sharing his passion for food with his Chinese audience, he now has…