When you consider investing money in advertising in China, it is important to know where brands and digital marketing agencies are spending money. It will give you information on what the digital marketing industry is considering to be the “hot” platforms that deserve the most spending. So, in this article we will review which Chinese…
This week, WeChat has launched a new digital marketing feature “Buy Now, Pay Later”. This option called “Fen Fu” in Chinese will allow the user to defer payment without having to request for a credit in advance. With this feature, WeChat is facilitating the payment of over 800 millions people who are using WeChat Pay…
On March 18th, 2020, Tencent, WeChat owner, has released some key figures about the No.1 Chinese instant messaging APP. We will review the annual results on the WeChat APP including: The size and the growth of the WeChat communityThe performance of the WeChat Miniprograms and PayHow the APP help during the recent Covid-19 crisis Discover…
What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…