In China, the two most relevant social media platforms for marketers are Sina Weibo and WeChat. Why ? They are
China is a mobile first-market. Even mobile-only ... With over 90% of the Chinese audience accessing internet with a mobile
The power of storytelling is exactly this: to bridge the gaps where everything else crumbled - Paulo Coelho. A foreign
Building a digital presence in China is hard work. It would be a shame if it's not optimize in a
Sales is the end game of marketing. How to better convert digital efforts online than with e-commerce ? Well, you
China needs to hear about you. Setting up a basic digital presence is not enough if you want to get