How digital marketing is boosting luxury sales in China ? from Next Ren Shanghai Next 人 is a digital and social media marketing agency who help you building your brand in China. Check out our services here. Follow us on LinkedIn to discover the latest digital marketing trends in China!
Category: Social Media
How to build your brand community on Chinese Social Media ?
Chinese Social Media environment is very rich. It is build around platforms like WeChat and Sina Weibo. Each platforms has a specific used and audience in China.
Next 人 team will select the most relevant platforms based on your brand profiles. First, our social media manager will create your account on WeChat or Sina Weibo. Then, our creative copywriter and our studio will create content to be posted to your community. We will track and the performance of each post based on its reach and engagement.
Read more here on best practices on social media in China and platforms like WeChat or Sina Weibo.
Next 人 is digital marketing agency and we are expert to help you build your social media presence in China.
How WeChat is boosting luxury sales in China ?
A report from Tencent and Boston Consulting Group, shows that WeChat helped boosting sales of the luxury sector in 2018. Let's see how user discovery journey online has impacted the growth of the luxury sector. Luxury in China is growing by 6% per year. This shopping spree for luxury items in China is just beginning.…
How to create marketing content that outperforms on WeChat ?
To create WeChat marketing content with strong performance in term of views and engagement, you must be comfortable writing long length content and master the rules of WeChat . For Community Manager familiars with platforms like Facebook, Instagram, or Twitter, WeChat content creation can be harder to grasp. It is very different from the rest…
WeChat Mini-program: How to build it for digital marketing ?
Understanding how and when to develop a WeChat mini-program is not an easy task. What can it do? Is it the best solution ? How to build a great mini-program ? When should you use an alternative to WeChat mini-program like an HTML5 website, a chat bot or even a WeChat articles ? Here is…
How to buy media and advertisement on WeChat ?
WeChat is the perfect tool to manage your customer relationship, service your clients and keep them updated about your brand. Now, thanks to media buying on WeChat Advertisement, you can actually go beyond your existing community and advertise a new target audience in or outside China. In this article, we will discuss: How and where…
How to get fans and followers on WeChat ?
With your WeChat official account now set up, it’s time for you to build your community and recruit fans, mainly refers as followers on WeChat. You will need a strong and growing community to make WeChat a relevant tool of your digital marketing strategy. But how to you add people to your WeChat account ?…