This week, WeChat has launched a new digital marketing feature “Buy Now, Pay Later”. This option called “Fen Fu” in Chinese will allow the user to defer payment without having to request for a credit in advance. With this feature, WeChat is facilitating the payment of over 800 millions people who are using WeChat Pay…
Category: Social Media
How to build your brand community on Chinese Social Media ?
Chinese Social Media environment is very rich. It is build around platforms like WeChat and Sina Weibo. Each platforms has a specific used and audience in China.
Next 人 team will select the most relevant platforms based on your brand profiles. First, our social media manager will create your account on WeChat or Sina Weibo. Then, our creative copywriter and our studio will create content to be posted to your community. We will track and the performance of each post based on its reach and engagement.
Read more here on best practices on social media in China and platforms like WeChat or Sina Weibo.
Next 人 is digital marketing agency and we are expert to help you build your social media presence in China.
WeChat - Key Figures, Insights and Trends of the No.1 Chinese APP
On March 18th, 2020, Tencent, WeChat owner, has released some key figures about the No.1 Chinese instant messaging APP. We will review the annual results on the WeChat APP including: The size and the growth of the WeChat communityThe performance of the WeChat Miniprograms and PayHow the APP help during the recent Covid-19 crisis Discover…
Coronavirus: 4 must-do for your communication and social media marketing during a crisis
The coronavirus has hit China at the worst time. Detected in Wuhan before Chinese New Year celebrations, the virus has spoiled the celebrations. And the festive mood was quickly replaced by anxiety and sadness all across the country. For the last weeks, the Chinese society have been battling the virus with all its strengths. In…
WeChat Marketing | Branded hongbaos, stickers and games for CNY
WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes). Also, brands created some fun stickers and games to interact WeChat users. As a matter of fact, Chinese New Year is the most active…
Authentic photography | A must-have for digital marketing
With Video and dynamic content production being super hot, is photgraphy dead for marketing in China ? In 2020, 53% of the advertisers will focus on self-produced videos and micro-films. So, why genuine and qualitative photography is still a must-have ? We will explain in this article why investing in photography is a smart choice…
WeChat | Mini-Programs are 3 years old, and Super Popular !
Happy birthday WeChat Mini-Programs ! In January 2020, they are celebrating their 3 year anniversary. Over the years, they have become a very important part of WeChat experience and a great tool for digital marketing in China. To celebrate this anniversary, let’s have a quick review : How Chinese are using mini-programs every day ?How…