Case Study - Storytelling & Photography Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection. Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of…
Category: Social Media
How to build your brand community on Chinese Social Media ?
Chinese Social Media environment is very rich. It is build around platforms like WeChat and Sina Weibo. Each platforms has a specific used and audience in China.
Next 人 team will select the most relevant platforms based on your brand profiles. First, our social media manager will create your account on WeChat or Sina Weibo. Then, our creative copywriter and our studio will create content to be posted to your community. We will track and the performance of each post based on its reach and engagement.
Read more here on best practices on social media in China and platforms like WeChat or Sina Weibo.
Next 人 is digital marketing agency and we are expert to help you build your social media presence in China.
Digital journey of Chinese travelers post-COVID19
China is now on its way of fully recovering from the COVID-19 crisis. Today, Chinese travelers are ready to resume travel and explore new horizons. The lockdown has brought frustration, and post COVID-19 Chinese consumers are planning to spend more on experience and travel as shown on this COVID-19 China Consumers Study. Let’s explore how…
How to promote your brand in China with Sina Weibo marketing?
If you want to build the visibility of your brand in China, Sina Weibo must be part of your brand digital marketing plan. As a leading platform for public digital discussion, Sina Weibo can be compared to Twitter in the west. As such, Sina Weibo is a great platform for social listening and sharing content…
COVID-19: Impacts of the “New Normal” on digital marketing
The COVID-19 virus is impacting consumers’ life all around the world and will have a long lasting impact on digital marketing communications. As it started in China, we have seen how brands have adjusted their communication during and after the quarantine to match their Chinese consumers reality, mood and expectations. Now, the virus is everywhere…
How WeChat new privacy rules is impacting users and digital marketing ?
Over the last weeks, WeChat has tightened its privacy policy to protect users data. What are the impact for digital marketing on WeChat ? This decision came after an increase of attempts to collect users data, especially during the Covid-19 crisis. Since the beginning of the year, WeChat has blocked over 3,252 unjustified attempts to…
Which digital marketing platforms to choose for advertising in China ?
When you consider investing money in advertising in China, it is important to know where brands and digital marketing agencies are spending money. It will give you information on what the digital marketing industry is considering to be the “hot” platforms that deserve the most spending. So, in this article we will review which Chinese…