Get your popcorn and let’s review the best Chinese New Year Campaign of 2020 ! Much like the Super Bowl in the USA, Chinese New Year is THE key event for brands to connect with their Chinese audience in a creative manner. Mixing tradition and modernity, showing the realities of today Chinese society, brands have…
Category: Digital Campaigns
How to launch a digital marketing in China ?
A digital marketing campaign will help build awareness in China. Also, your brand will engage directly with his target audience. In the meantime, it’s an opportunity to collect valuable data and learn your Chinese customers preferences and behaviors.
Next 人 team is here to help you build your digital campaign in China.
First, we will define how to reach your target audience in China. Then, our creative team will ideate on a creative approach.
Second, our studio will design and our IT team will develop your campaign on the most relevant platforms and with the appropriate technologies.
Finally, we will track the performance and analyse the results for your brand.
You can discover here some digital marketing campaigns done in China, through mobile websites (H5), WeChat mini-programs or O2O campaigns. You will also learn about the best practices when you do digital marketing campaign in China.
Next 人 is a digital marketing agency in China and will build your digital campaigns in China.
Authentic photography | A must-have for digital marketing
With Video and dynamic content production being super hot, is photgraphy dead for marketing in China ? In 2020, 53% of the advertisers will focus on self-produced videos and micro-films. So, why genuine and qualitative photography is still a must-have ? We will explain in this article why investing in photography is a smart choice…
Video Marketing | How Douyin (TikTok) is changing the game
In Janury 2020, Douyin (Chinese version of TikTok) reached 400 millions daily users. This is a significant milestone for this short video APP owned by ByteDance. Of course, the popularity of the APP catched the attention of brands for video marketing opportunities. So, how to do marketing on Douyin (Tiktok) ? First, we will explore…
What will be the digital marketing trends for China in 2020 ?
According to a report from Miaozhen Systems, AdMaster and GDSM, the key trends for digital marketing in China are: Digital Marketing spending will grow by 14%.Social Marketing will stay the main focus for advertisers.53% of the advertisers will focus on self produced videos/ micro-films Digital Marketing First, the digital marketing budget growth will slow down…
Launching a children skincare brand online in China
In October 2019, Next 人 team became Doucéa creative and digital marketing partner to launch the brand online in China. The agency creative and digital marketing support To support the launch of the brand in China, Next 人 defined and designed the brand online strategy as well as produced of following digital assets: A e-shop WeChat…
Is XiaoHongShu (RED) relevant to market your brand in China ?
What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…