Media Buying and influencers (KOL) collaborations are the two key leverages to build awaraness in China. They will help your brand to launch in China or reach outside your existing your community.
First, Next 人 team will help you define the relevant acquisition strategy depending on your budget.
For media buying, we will define the right platforms (WeChat, Sina Weibo, Baidu…) and set up a media plan. Then, our copywriter and studio will work on different banners to do A/B Testing in China. Finally, our media manager will launch and track the performance of the campaign. A report including an analysis will be share with you.
Regarding influencers (Key Opinion Leader – KOL), Next 人 will help you identify and reach out the relevant individual. Then, we will do the interface to help you define the right collaboration and approach with them.
Read here some best practices to learn about how to gain visibilty with media buying and influence in China.
Next 人 is a digital marketing agency in China and will help you to buy advertisement and collaborate with KOL.
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