In October 2019, Next 人 team became Doucéa creative and digital marketing partner to launch the brand online in China. The agency creative and digital marketing support To support the launch of the brand in China, Next 人 defined and designed the brand online strategy as well as produced of following digital assets: A e-shop WeChat…
On October 25th, Sina Weibo, the Chinese social media giant has launched ADA. What is ADA ? In a nutshell, ADA is a Chinese fashion APP. It let you dress up a 3D avatar with different pieces of clothes and garments. At the moment, the APP focus on high-end luxury items. Now, the APP is…
What is going on with RED in China ? Recently, RED, aka. XiaoHongShu or Little Red Book, has shown some weaknesses and been criticized for the quality of its content. In the meantime, XiaohongShu continued to attract large brands like Louis Vuitton to market and sale on the platform. So, let’s take a step back.…
How digital marketing is boosting luxury sales in China ? from Next Ren Shanghai Next 人 is a digital and social media marketing agency who help you building your brand in China. Check out our services here. Follow us on LinkedIn to discover the latest digital marketing trends in China!
A report from Tencent and Boston Consulting Group, shows that WeChat helped boosting sales of the luxury sector in 2018. Let's see how user discovery journey online has impacted the growth of the luxury sector. Luxury in China is growing by 6% per year. This shopping spree for luxury items in China is just beginning.…
To create WeChat marketing content with strong performance in term of views and engagement, you must be comfortable writing long length content and master the rules of WeChat . For Community Manager familiars with platforms like Facebook, Instagram, or Twitter, WeChat content creation can be harder to grasp. It is very different from the rest…