With Video and dynamic content production being super hot, is photgraphy dead for marketing in China ? In 2020, 53% of the advertisers will focus on self-produced videos and micro-films. So, why genuine and qualitative photography is still a must-have ? We will explain in this article why investing in photography is a smart choice…
Happy birthday WeChat Mini-Programs ! In January 2020, they are celebrating their 3 year anniversary. Over the years, they have become a very important part of WeChat experience and a great tool for digital marketing in China. To celebrate this anniversary, let’s have a quick review : How Chinese are using mini-programs every day ?How…
In Janury 2020, Douyin (Chinese version of TikTok) reached 400 millions daily users. This is a significant milestone for this short video APP owned by ByteDance. Of course, the popularity of the APP catched the attention of brands for video marketing opportunities. So, how to do marketing on Douyin (Tiktok) ? First, we will explore…
In 2019, over 850 millions Chinese have used the internet to search and browse content online. With their strong purchasing power and their addiction to digital, they have become a key target for online business. So, how do you attract Chinese customers on your website with SEO ? What are the rules to keep in…
Picture a day, as usual, WeChat is beeping non-stop, you mute all the messages and group chats, and ignore all the subscriptions. Peace! Finally! Guess how many WeChat official accounts are competing in the market? In the first quarter of 2019, the average monthly output of articles is 107 million. Among them, only 7 out…
According to a report from Miaozhen Systems, AdMaster and GDSM, the key trends for digital marketing in China are: Digital Marketing spending will grow by 14%.Social Marketing will stay the main focus for advertisers.53% of the advertisers will focus on self produced videos/ micro-films Digital Marketing First, the digital marketing budget growth will slow down…