While the Covid-19 epidemic is spreading all around the world, China is now seeing some significant improvements and situation in China has become much more positive than in the rest of the world. However, the coronavirus is having a strong impact on the Chinese consumption. Furthermore, it will have a long lasting impact on how…
China e-commerce market is unique both by its size, its dynamism and its diversity. First, there are more than 610 millions online shoppers in China, almost twice the population of the USA ! Second, it is a fast growing market with a total value of more than 1.3 trillions of USD and more than 20%…
Antoine Bunel is a French food influencer in China. Here, he is what we call a Key Opinion Leader (KOL). When he came to China in 2012 with his Chinese wife, Antoine used social media platform to blend in and make friends. By sharing his passion for food with his Chinese audience, he now has…
The coronavirus has hit China at the worst time. Detected in Wuhan before Chinese New Year celebrations, the virus has spoiled the celebrations. And the festive mood was quickly replaced by anxiety and sadness all across the country. For the last weeks, the Chinese society have been battling the virus with all its strengths. In…
WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes). Also, brands created some fun stickers and games to interact WeChat users. As a matter of fact, Chinese New Year is the most active…
Get your popcorn and let’s review the best Chinese New Year Campaign of 2020 ! Much like the Super Bowl in the USA, Chinese New Year is THE key event for brands to connect with their Chinese audience in a creative manner. Mixing tradition and modernity, showing the realities of today Chinese society, brands have…