🤔You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest? 🛒 It's 618 (June 18th). Here are a few insights: 🎂 618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and…
🧴 How to take advantage of the explosion of the male cosmetics market in China? 💹 In 2020, money flowed into the male cosmetics market with financing numbers hitting record and newly founded brands like Make Essence (理然) selling over 200 million worth of products in 2020. ❗ But not all brands succeed... like House99,…
Case Study - Storytelling & Photography Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection. Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of…
Next Ren is proud to partner with South China Beauty Expo and centdegrés to create a unique retail experience around the concept of “The New Generation of Retail” for the beauty retailer LITTLE B. In the post-COVID 19 era where buying behaviour relies heavily on e-commerce, retailers need to, more than ever, reinvent their model…
China is now on its way of fully recovering from the COVID-19 crisis. Today, Chinese travelers are ready to resume travel and explore new horizons. The lockdown has brought frustration, and post COVID-19 Chinese consumers are planning to spend more on experience and travel as shown on this COVID-19 China Consumers Study. Let’s explore how…
If you want to build the visibility of your brand in China, Sina Weibo must be part of your brand digital marketing plan. As a leading platform for public digital discussion, Sina Weibo can be compared to Twitter in the west. As such, Sina Weibo is a great platform for social listening and sharing content…