🤔You probably know about the N°1 e-commerce festival in China: 11.11, but do you know about the second largest? 🛒 It's 618 (June 18th). Here are a few insights: 🎂 618 campaign in China was initially launched by Jingdong for its anniversary in 2010. Every June is the anniversary month of JD; and, the promotion and…
Year: 2021
Male cosmetics in China: the right marketing strategy
🧴 How to take advantage of the explosion of the male cosmetics market in China? 💹 In 2020, money flowed into the male cosmetics market with financing numbers hitting record and newly founded brands like Make Essence (理然) selling over 200 million worth of products in 2020. ❗ But not all brands succeed... like House99,…