Year: 2020

Video Marketing | How Douyin (TikTok) is changing the game
, , ,

Video Marketing | How Douyin (TikTok) is changing the game

by

In Janury 2020, Douyin (Chinese version of TikTok) reached 400 millions daily users. This is a significant milestone for this short video APP owned by ByteDance. Of course, the popularity of the APP catched the attention of brands for video marketing opportunities.  So, how to do marketing on Douyin (Tiktok) ? First, we will explore…

SEO in China: how to start ?

SEO in China: how to start ?

by

In 2019, over 850 millions Chinese have used the internet to search and browse content online. With their strong purchasing power and their addiction to digital, they have become a key target for online business. So, how do you attract Chinese customers on your website with SEO ? What are the rules to keep in…