Antoine Bunel is a French food influencer in China. Here, he is what we call a Key Opinion Leader (KOL). When he came to China in 2012 with his Chinese wife, Antoine used social media platform to blend in and make friends. By sharing his passion for food with his Chinese audience, he now has…
The coronavirus has hit China at the worst time. Detected in Wuhan before Chinese New Year celebrations, the virus has spoiled the celebrations. And the festive mood was quickly replaced by anxiety and sadness all across the country. For the last weeks, the Chinese society have been battling the virus with all its strengths. In…
WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes). Also, brands created some fun stickers and games to interact WeChat users. As a matter of fact, Chinese New Year is the most active…
Get your popcorn and let’s review the best Chinese New Year Campaign of 2020 ! Much like the Super Bowl in the USA, Chinese New Year is THE key event for brands to connect with their Chinese audience in a creative manner. Mixing tradition and modernity, showing the realities of today Chinese society, brands have…
With Video and dynamic content production being super hot, is photgraphy dead for marketing in China ? In 2020, 53% of the advertisers will focus on self-produced videos and micro-films. So, why genuine and qualitative photography is still a must-have ? We will explain in this article why investing in photography is a smart choice…
Happy birthday WeChat Mini-Programs ! In January 2020, they are celebrating their 3 year anniversary. Over the years, they have become a very important part of WeChat experience and a great tool for digital marketing in China. To celebrate this anniversary, let’s have a quick review : How Chinese are using mini-programs every day ?How…