When you consider investing money in advertising in China, it is important to know where brands and digital marketing agencies are spending money. It will give you information on what the digital marketing industry is considering to be the “hot” platforms that deserve the most spending. So, in this article we will review which Chinese…
This week, WeChat has launched a new digital marketing feature “Buy Now, Pay Later”. This option called “Fen Fu” in Chinese will allow the user to defer payment without having to request for a credit in advance. With this feature, WeChat is facilitating the payment of over 800 millions people who are using WeChat Pay…
Influence marketing is a key pillar of your digital marketing strategy in China. Identifying, reaching out and negotiating contract with influencer or KOL (Key Opinion leaders) is critical. This aspect must be part of the mission of your digital marketing agency in China. But how your team and your agency should find influencers for your…
On March 18th, 2020, Tencent, WeChat owner, has released some key figures about the No.1 Chinese instant messaging APP. We will review the annual results on the WeChat APP including: The size and the growth of the WeChat communityThe performance of the WeChat Miniprograms and PayHow the APP help during the recent Covid-19 crisis Discover…
While the Covid-19 epidemic is spreading all around the world, China is now seeing some significant improvements and situation in China has become much more positive than in the rest of the world. However, the coronavirus is having a strong impact on the Chinese consumption. Furthermore, it will have a long lasting impact on how…
China e-commerce market is unique both by its size, its dynamism and its diversity. First, there are more than 610 millions online shoppers in China, almost twice the population of the USA ! Second, it is a fast growing market with a total value of more than 1.3 trillions of USD and more than 20%…