Case Study - Storytelling & Photography Photography and hand painting are both arts, and artists always recognize each other. When Julien Moreau, Next Ren Creative Director met with Grace Liu, Managing Director of Asianera, there was an instant connection. Julien Moreau was amazed by the incredible quality of the porcelain and the fresh uniqueness of…
Next Ren is proud to partner with South China Beauty Expo and centdegrés to create a unique retail experience around the concept of “The New Generation of Retail” for the beauty retailer LITTLE B. In the post-COVID 19 era where buying behaviour relies heavily on e-commerce, retailers need to, more than ever, reinvent their model…
China is now on its way of fully recovering from the COVID-19 crisis. Today, Chinese travelers are ready to resume travel and explore new horizons. The lockdown has brought frustration, and post COVID-19 Chinese consumers are planning to spend more on experience and travel as shown on this COVID-19 China Consumers Study. Let’s explore how…
If you want to build the visibility of your brand in China, Sina Weibo must be part of your brand digital marketing plan. As a leading platform for public digital discussion, Sina Weibo can be compared to Twitter in the west. As such, Sina Weibo is a great platform for social listening and sharing content…
The COVID-19 virus is impacting consumers’ life all around the world and will have a long lasting impact on digital marketing communications. As it started in China, we have seen how brands have adjusted their communication during and after the quarantine to match their Chinese consumers reality, mood and expectations. Now, the virus is everywhere…
Over the last weeks, WeChat has tightened its privacy policy to protect users data. What are the impact for digital marketing on WeChat ? This decision came after an increase of attempts to collect users data, especially during the Covid-19 crisis. Since the beginning of the year, WeChat has blocked over 3,252 unjustified attempts to…