A report from Tencent and Boston Consulting Group, shows that WeChat helped boosting sales of the luxury sector in 2018. Let's see how user discovery journey online has impacted the growth of the luxury sector. Luxury in China is growing by 6% per year. This shopping spree for luxury items in China is just beginning.…
To create WeChat marketing content with strong performance in term of views and engagement, you must be comfortable writing long length content and master the rules of WeChat . For Community Manager familiars with platforms like Facebook, Instagram, or Twitter, WeChat content creation can be harder to grasp. It is very different from the rest…
Understanding how and when to develop a WeChat mini-program is not an easy task. What can it do? Is it the best solution ? How to build a great mini-program ? When should you use an alternative to WeChat mini-program like an HTML5 website, a chat bot or even a WeChat articles ? Here is…
WeChat is the perfect tool to manage your customer relationship, service your clients and keep them updated about your brand. Now, thanks to media buying on WeChat Advertisement, you can actually go beyond your existing community and advertise a new target audience in or outside China. In this article, we will discuss: How and where…
With your WeChat official account now set up, it’s time for you to build your community and recruit fans, mainly refers as followers on WeChat. You will need a strong and growing community to make WeChat a relevant tool of your digital marketing strategy. But how to you add people to your WeChat account ?…
Setting up a WeChat Official Account can be a challenge. However, by following the right steps, you can manage to open your official account. Here is how to create WeChat Official Accounts: First, you need to register your account on the WeChat Official Account PlatformThen you personalize your account by adding a profile picture and…